It was more than product innovation and technical highlights which were on offer to the professional visitor at the Solarlux stand at the BAU 2007 exhibition. For the first time, the leading system developer and manufacturer of folding façades, wintergardens and balcony glaz-ing presented to the industry its new brand image. It is an important element of the company´s new and global market strategy, and the outcome and fruit of an intensive brand strategy orientation exercise.

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From humble beginnings in a garage to a worldwide enterprise

It all started in 1983 in a small garage workshop with the idea that windows and doors could not only be turned, tilted and slid but also folded back and stacked away with the added benefit of saving space. The founders, of the company, Heinz-Theo Ebbert (†1990) and Herbert Holtgreife, developed the prototype of the first folding facade which was the basis on which the company has grown to the now internationally acting enterprise and worldwide market leader for folding glass facades and balcony glazing. The number of employees has increased from an initial figure of 13 to 460 worldwide.

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104 “Loft” apartments are fitted with Solarlux aluminium folding façades

The exclusive residential project “Boston“ at the Eastern waterfront of Amsterdam is a prime example of the successful adaptive re-use of existing building fabric and the modern refurbishment of derelict industrial buildings. In the course of last year old empty warehouses were turned into luxury “Loft” apartments with modern facilities and charming views onto the harbour and the close-by old City. Kitchens, bathrooms, sitting and bedrooms are open plan so that residents can arrange the inner layout in a flexible manner by means of partitioning walls.

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